For general contractors and remodelers new to Google Ads

Google Ads for contractors that turn searches into quote requests

You do not need a hundred leads. You need a handful of serious homeowners a year, and you have lost enough evenings to estimates that went nowhere. Paste your website. Insyt builds your first campaigns around the projects you want, counts real estimate requests, and nothing goes live until you approve it.

Free · about a minute · no card, no jargon · or see what a weekly check looks like

Next: you see your plan. No sign-up until you want it built.

Ads are not right for every contractor. The free check gives you a straight answer about your business, including no.
No experience needed
You set the budget
Nothing goes live without your OK
As seen in
An official partner of
YOUR AD, BUILT FROM YOUR WEBSITE
9:41●●●
Gkitchen remodel near me
Sponsored
GOakline Builders · yourbusiness.com
Kitchen Remodeling in Boise · Licensed General Contractor
Design, permits and build under one contract. Fixed-price quotes and a clear schedule. See recent kitchens and request an estimate.
Request estimateOur workCall
Written from the words already on your site. You approve it before it runs.
What a correct launch looks like
Tracking
Every enquiry counted from the very first click, verified before your first ad runs.
Budget
You choose the daily amount. Google bills you directly. We never touch it.
Targeting
Ads shown only in the places you actually serve, at the hours you are open.
Approval
Three checkpoints before your first dollar: tracking live, campaigns approved, billing connected.
Most first budgets are spent learning what not to do. Yours will not be.
We know the trade

Three things that decide whether ads pay for a contractor.

The wrong searches
The word "contractor" attracts the wrong people.
"Independent contractor taxes", "contractor license", "general contractor jobs" and "contractor software" all contain your trade. A loose campaign pays for every one of them. They are blocked from day one.
The enquiry
One good enquiry beats twenty curious ones.
People searching "how much does a kitchen remodel cost" are months from hiring anyone. Your ads can say your starting price and the projects you take, which costs you clicks from browsers and saves you evenings on estimates that were never going to close.
The long sale
The sale takes months, so the counting has to be right.
A remodel can close ten weeks after the first click. If estimate requests are not counted from the first day, you will never know which searches produced the jobs. Tracking is verified before the first ad runs.
Your launch, step by step

Set up right. Counted from day one. Watched every week.

Insyt does the setup an agency would charge $1,000 for, in minutes, then keeps checking it for as long as you run ads.
Day 0
Free readiness check
Paste your website. In about a minute you see what is ready, what is missing, and what your first campaigns would look like.
Week 1
Tracking and campaigns, built and waiting for you
Tracking placed and verified. Campaigns written around what you sell and where you serve, shown as real ad previews with a budget slider. You approve. Only then do they go live.
Every week
Checked and tuned
Beginner mistakes get caught the week they happen. Every fix explained in plain words, waiting for your one-tap approval, and undoable.
Why owners choose it

Set up the way a specialist would do it, for the price of one month.

Check my site is readySee what a weekly check looks like
✓Plain words at every step, never jargon
✓Your ad budget goes straight to Google, we never touch it
✓Every change needs your approval and can be undone
✓Cancel any time. Your accounts, campaigns and tracking stay yours
GETTING YOU LIVE
Three checkpoints before a dollar is spent
✓
Tracking installed and verified
Tested on your site as a customer would. Done.
2
Campaigns reviewed and approved
Two campaigns waiting for your yes. Read them in two minutes.
3
Ad money connected to Google
You add billing in your own Google account. We never see the card.
Nothing runs until all three are green.
What you get before you pay

A launch plan you can read in two minutes.

Before you spend anything, Insyt shows you the campaigns it would build, who would see them, what each day would cost, and what it will count as a customer. Free.
YOUR ADS
Sponsored
Oakline Builders · General Contractor in Boise
Design, permits and build under one contract. Request an estimate.
Sponsored
Kitchen Remodeling in Boise · Fixed-Price Quotes
One contract from design to build, with a clear schedule. See recent kitchens.
Two campaigns: your name, and your main service.
WHO SEES THEM AND WHAT IT COSTS
Homeowners searching for a contractor in the towns you build in
In the hours someone can answer an estimate request
You can change any of this at any time
Your daily budget$30
CLICKS A DAY
1 to 6
ENQUIRIES A MONTH
3 to 43
An illustration using typical click costs for this trade, shown in US dollars. Costs vary by country and city. Your launch plan shows real figures for your own area before you spend anything.
Google bills you for the clicks. Insyt never touches your ad money.
WHAT GETS COUNTED
Estimate request form sends
Contact form sends
Consultation booking requests
Google Ads shows your ad and charges per click. Analytics is the counter on your door. Tag Manager is the wiring. Without the last two you would pay for clicks and never know which became customers.
See what a weekly check looks like
Keyword lists and the full setup unlock when you launch.
Pricing

Plans from $129 a month.

See your first ad before you pay anything. Three plans, and Core covers a small account.
Plans from
$129 a month
See your first ad free. Cancel any time.
Your first campaigns written, previewed and approved by you
Google Ads in your own account, in your name
Want Analytics and Tag Manager as well? Included, and we set them up. Not needed to start
Already have tracking? Insyt checks it and uses what is there
Weekly checks, plain-word fixes and one-tap approvals
Check my site is ready
Core is $129 a month for a small account. Cancel any time. Everything stays in your own accounts.
THE SAME SETUP
AN AGENCY
INSYT
Setup fee
$1,000 to $1,500
None
Time to live
Two to three weeks
A couple of hours
Your time
Calls and a contract
About fifteen minutes
Ongoing
Monthly retainer
From $129 a month
Agency figures are typical published setup and retainer ranges for small accounts, in US dollars.
The first four weeks

What happens after you go live.

No dashboard to learn. Three things happen, and you get an email for each one.
DAY 1
Your ads are live
Your first ad appears the day billing is connected. Insyt watches every click from that moment.
FIRST ENQUIRY
✓ First tracked customer
The moment a form send or booking from your ad is counted, you get an email saying so. That is the proof the whole setup works.
WEEK 4
Your first deep review
Enough data to see what is working. Budget moved toward the searches that bring customers, with your approval.
See what a weekly check looks like
FAQ

Answers before you ask

The questions first-time advertisers ask before starting
I've never run Google Ads. Can I really use this?

Yes, that's exactly who this is for. Insyt sets up your campaigns and tracking properly, explains everything in plain words, and asks for your approval before anything changes. If you can read a sentence and tap approve, you're qualified.

How much budget does a contractor need to start?

Contractor clicks are moderately priced, and remodel searches cost more than the general trade search. A modest daily budget is enough to learn which projects bring estimate requests, and one signed job covers a long run of clicks. Your launch plan shows a figure for your own area before you spend anything.

What does the free readiness check include?

Paste your website and in about a minute you will see what is ready, what is missing, and a preview of the campaigns and tracking Insyt would build. Seeing your first ad and launch plan is free. Plans start from $129 a month.

Will Insyt spend money without asking?

Never. You set the budget, Google bills you directly for clicks, and every change Insyt makes needs your one-tap approval first. Anything applied can be undone just as easily.

How fast can I launch?

Once you sign in with Google and approve the setup, your ads are ready to launch in a couple of hours. An agency typically takes two to three weeks. Your first weekly check follows straight away, so early mistakes get caught the same week.

I only need a handful of jobs a year. Is this overkill?

It can be, and the free check will say so. For most contractors the point is control: a small budget on the one project type you want more of, paused when the calendar is full. You approve every change, so it never runs away from you.

Do I need a Google Ads account first?

No. Sign in with a Google account for your business (not an employee's personal one) and Insyt creates Google Ads, Analytics and Tag Manager for you, in your name. You own all of it.

My website is on Wix, Shopify, WordPress, Webflow or Squarespace. Will tracking work?

Yes, those five are supported. On most of them we place the tracking for you; on Wix and Squarespace you paste one short ID where we show you, and we verify it fired. If your site is on something else, the free check tells you before you pay anything.

Something else on your mind? Ask us, we reply the same day.
Start today

Spend your first dollar counted.

Paste your website, see your launch plan, and go live with tracking that works from day one. No card for the check, no call, cancel any time.

Next: you see your plan. No sign-up until you want it built. See what a weekly check looks like