Plain answer, no sales call
What a Google Ads audit actually finds, and what ours will find in yours.
Some of the most expensive faults never show in the Google Ads dashboard. Below: what we check, in what order, what it costs, and the three faults no dashboard will ever show you. Paste your website and we start with yours.
Nothing changes without you
Read-only access
Every finding priced
Sample report
Three faults, $1,240 a month
Searches that never book
Twelve search terms blocked. Approve to stop them.
$430 a month
A campaign missing a third of its chances
Budget capped before the day's best hour.
$520 a month
A page view counted as a booking
Wrong tag. Fixed with one approval, undo any time.
$290 a month
Ads shown outside the service area
Location set to interest, not presence.
$180 a month
Search partners switched on
Clicks from sites you never chose.
$95 a month
Ad promising a price the page does not show
Disapproval risk and lost trust.
$140 a month
Free check
Counting faults, found from the outside
Free
Every finding priced, nothing changed
From $129 a month
Fixed weekly, with your approval
No phone fieldRead-only Google accessCancel any time
The short version
An audit answers three questions.
Are the numbers true?
Every enquiry, call, booking or sale counted once, and Google told about it. If not, everything below is built on sand.
Are the right people seeing the ads?
The searches, places and hours your money is spent on, against the ones that actually turn into customers.
Is the money going where the results are?
Budget that follows enquiries, not the campaign that happened to be set up first.
The test
If a report you have been given does not answer all three in plain words, it was a sales document, not an audit.
Five areas, in order
What we check, in this order.
We check five areas, always in this order, because a fault in an earlier one makes everything after it unreliable.
Area 1
Tracking and counting
We check whether every enquiry, call, booking or sale is recorded once, and only once, and whether Google is being told about it. If this is wrong, every number below it is wrong too. The common counting faults: a tag firing twice, a form send not counted, a page view recorded as a purchase.
Tag fires twice
Area 2
Search terms
The actual words people typed before they clicked. Not the keywords you chose, the searches Google matched them to. This is where job-seekers, students, freebie hunters and people in the wrong country get in. We read your history and sort the searches that could buy from the ones that never will.
Jobs and freebies
Area 3
Structure and settings
We check whether campaigns are split in a way that lets budget follow results, whether match types are doing what you think, and whether the settings that quietly spend money are on: search partners, display expansion, broad match, location set to "interested in" instead of "in".
Partners on
Area 4
Budget and bids
We set where your money actually went against where the enquiries came from. We look for budgets capped at 2pm on the best day of the week, bids on searches that never converted, and spend spread evenly across campaigns that perform very differently.
Capped at 2pm
Area 5
Ads and landing pages
We check whether the ad matches the search, the page matches the ad, and the price on the page matches the price in the ad. Disapproved ads, expired promotions, and pages that load slowly on a phone all sit here.
Price mismatch
Why every finding has a price
A finding is only useful with a number on it. "Your match types are too broad" is an opinion. "About $430 a month goes to searches that never book" is something you can act on. Every finding in an Insyt report has one.What others charge
Two free steps, or a phone call.
Agency "free audit"
Phone call required
Free, then a call, then a proposal
Most "free audit" pages want your account connected and your phone number. The audit is real; it is also the first step of a sales process, and it ends in a proposal.
Software audit
Account link required
Free with your account connected
Tool audits need your account linked and are written for marketers running many accounts. Useful if you speak the language; heavy if you do not.
Insyt
Nobody calls
Free from the outside, free for all of it
Paste your website. See the counting faults in a minute. Sign in with Google only if you want the full report, and revoke access whenever you like.
Based on the free-audit pages ranking on page one for "free google ads audit" in the US and UK, September 2026.
What happens next
Paste your website. We do the rest.
Step 1
Free
We check your site from the outside
In about a minute we visit your site the way a customer would and watch whether your enquiries are being counted. No sign-up, no card, no call.
Step 2
We read the whole account
Sign in with Google, read-only, and we go through all five areas: your counting, your search history, your settings, your budget and your ads. Every fault gets a monthly cost in plain words.
Step 3
From $129 a month
We keep it fixed
Every week we check again and line up the fixes. Nothing changes until you say yes, every change can be undone with one tap, and weekly checks come with a plan.
What the dashboard leaves out
Three things Google Ads will never show you.
Whether the tag actually fires
The Ads interface tells you a conversion action exists. It does not tell you whether the tag fires on your real booking page, on a phone, after a cookie banner. The only way to know is to visit the site as a customer would and watch. Insyt does that on every check.
What each fault costs
The reports show clicks, cost and conversions. They do not do the sum that turns "38 percent of impressions lost to budget" into "$520 a month left on the table". That sum is what tells you which fix to make first.
What changed since last week
An audit is a photograph. Accounts drift: a website update removes a tag, Google switches on a setting, a competitor starts bidding on your name. The faults that cost the most are the ones that appeared on a Tuesday and were found in March. Insyt checks again every week, so a Tuesday fault is found that week.
So we check all three for you
The three faults above are the ones that cost the most, and they are the three a dashboard cannot show.
Insyt visits your site the way a customer would, watches whether the tag fires, prices every fault it finds, and does it again every week. The first check needs your website address and nothing else. The full report is free, one per Google account. Nobody calls.
Run the check on my siteWhat a weekly check returns
Searches that never book
Twelve search terms blocked. Approve to stop them.
$430 a month
A campaign missing a third of its chances
Budget capped before the day's best hour.
$520 a month
A page view counted as a booking
Wrong tag. Fixed with one approval, undo any time.
$290 a month
Pricing
One price for the report. One price to keep it fixed.
The whole report is free, one per Google account. A plan applies the fixes: no retainer, no contract, cancel any time.
Core
$129 a month
Your ads and tracking checked every week. Every fix explained in plain words and waiting for your one-tap approval.
Weekly check of ads, tracking and counting
Every issue explained in plain words
Fixes ready for one-tap approval
Weekly owner's report
Autopilot
Most popular
$199 a month
The fixes you have learned to trust get applied for you, with an instant alert and one-tap undo on every change.
Everything in Core
Trusted fixes applied for you
Instant alerts when something breaks
One-tap undo on every change
Scale
$399 a month
For bigger accounts with more campaigns and more at stake. Deeper checks, faster answers.
Everything in Autopilot
Built for bigger accounts
Priority answers from the team
Quarterly deep review
Never run ads before? Start with the free check and see your first ad before you pay. Plans from $129 a month.
What it costs to have it handled
An agency, or Insyt. Side by side.
An agency
Retainer, contract, and the work out of sight
Setup$1,000 to $1,500
Monthly retainer$500 to $1,500
Or a share of spend10% to 20%
Contract3 to 12 months
Who approves changesThe agency
Typical published ranges for small accounts. Reports arrive monthly; the changes behind them usually do not.
Insyt
One price, every change shown to you first
Free check$0, no sign-up
Full reportFree
Core, weekly checks$129 a month
Autopilot, fixes applied$199 a month
Who approves changesYou
No retainer, no contract, cancel any time. Every change waits for your approval and can be undone with one tap.
Agency figures: published price pages of small-business PPC agencies, September 2026. Insyt prices as listed above.
FAQ
The questions that come up.
The questions that come up when owners read this far
Is $20 a day good for Google Ads?
For most local service businesses it is enough to learn from, if it is spent well. $20 a day buys one to three clicks in most trades. The audit's job is to make sure those clicks reach people who can buy and that each enquiry is counted. It is also, deliberately, the price of the full Insyt report.
Does Google do audits?
Google offers account reviews through its sales teams and a Recommendations tab in the account. Both are written by the company that sells the clicks and both tend to recommend spending more. A useful audit is done by someone who is not paid by the click.
How often should you audit a Google Ads account?
A full audit when you take an account on, then a shorter check every week. Faults appear between audits, not during them: a website update removes a tag, a setting changes, a competitor arrives. Weekly is the interval at which a fault is caught before it costs a month.
Do I need to give access to my account?
Not for the free check, which reads your website from the outside. For the full audit you sign in with Google, which gives read access through Google's own permission screen. Nothing changes until you approve a specific fix, and you can revoke access from your Google account at any time.
What is the difference between an audit and management?
An audit tells you what is wrong and what it costs. Management fixes it and keeps checking. Insyt does both: the audit is the first check, and Core continues it every week from $129 a month with every fix waiting for your approval.
Can I audit an account that an agency runs?
Yes, and you should. Ask the agency for read access to the Google Ads account in your own Google login. If it is not in your name, that is the first finding. Once you have it, sign in with Google and we audit it the same way.
Will someone contact me after the free check?
No. There is no phone field and no sales team. You get the results on screen, an email copy if you ask for one, and nothing else.