Google Ads cost estimate

How much do Google Ads cost?

For most small businesses, $500 to $3,000 a month. Answer five quick questions and get an estimate for your business and area. Free, no sign-up.

Google Ads cost calculator

Takes about 60 seconds. No sign-up, no email. The maths is shown with your result.
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What happens next

From estimate to live ads in three steps

Step 1
Paste your website.
We write your first ad from it, targeted to your area and budget.
Step 2
See it free, then approve it.
Nothing runs until you say so.
Step 3
Live in your own Google account.
Plans from $129 a month, no contract. Every week we tell you what Google learned and what we changed. Give it three weeks before judging: the first two are Google testing.
You pay Google directly for clicks. Insyt is independent software and is not affiliated with Google.
What decides the cost

Four things set what you pay for a click

Your trade
Lawyers and roofers pay $30 or more a click because each job is worth thousands. Salons and florists pay a few dollars. The value of a customer sets the price of reaching one.
Your area
The same search costs more in Miami than in Boise, because more businesses are bidding for it. Big cities cost more per click but bring more searches.
Your budget
Google needs a steady flow of clicks to learn who buys. A small budget spread too thin teaches it nothing. Enough clicks in a smaller area beats too few across a big one.
How well it is set up
The wrong searches, no tracking and untouched settings are where most first budgets go. This is the one factor you control, and the one the estimate below assumes is done right.
Typical costs by type of business

What a click costs, and how many become customers

Type of business
Cost per click
Clicks that become enquiries
Home services: plumbers, HVAC, roofers, electricians
$12 to $45
7% to 12%
Health and wellness: dentists, chiropractors, therapists
$5 to $25
5% to 10%
Legal and financial
$12 to $80
3% to 9%
Local services: salons, gyms, tutors, pet care
$2 to $10
4% to 9%
Real estate agents
$2 to $8
3% to 6%
Online stores
$0.50 to $3
1% to 3.5% become orders
Ranges from Google Keyword Planner bid data and published industry benchmark reports, updated September 2026. Your own number depends on your area and budget. Get it below.
The questions that stop people

Before you decide

Can I lose money on Google Ads?

Yes, if it is set up badly: the wrong searches, no tracking, or a budget spread too thin. The estimate above shows what a sensible budget buys, and the campaign we build starts with the searches most likely to bring customers.

What if my budget is small?

Google needs about 10 clicks a day to learn what works. If your budget buys less than that, the estimate says so and suggests a smaller area or a higher budget. You can start small and change it any day.

Do I have to sign a contract?

No. Plans are month to month and you can cancel any time. Your ad account stays in your name, and you pay Google directly for clicks.

Do I need a website?

Yes. We build your first ad from it, so the ad describes your business rather than a template. If you only have a Google Business Profile, tell us at hello@tryinsyt.com and we will let you know when that is supported.

Do you run the ads, or do I?

Either. On Core, Insyt checks your ads every week and sends each fix for a one-tap yes. On Autopilot, the safe fixes are applied for you and you get a short note on what changed. You can switch at any time.

Is the estimate accurate?

It is an estimate, shown as a range. The search numbers and click costs are Google's own data for your area, and the enquiry rates come from published industry benchmarks. Once your ads are live, Insyt shows you the real figures every week.

Why is this estimate lower than what an agency quoted me?

Agency quotes usually bundle their own fee, a setup charge and a recommended ad budget into one number. This estimate is the ad budget alone, the part you pay Google. Insyt's plans are $129 to $399 a month on top, with no setup fee, no retainer and no contract.

I have been running for a week with no enquiries. Is it broken?

Almost certainly not. The first two to three weeks are Google learning who clicks and who calls, and results swing during that time: a quiet week, then three enquiries in a day. Three things are worth checking in week one: that tracking is firing, that the budget is actually spending, and that the searches your ads show for look sensible. Insyt checks all three for you. What not to do is pause. Pausing before week three resets Google's learning and wastes what you have spent. Judge at three weeks, not one.

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